The Sydney Lead Program
One operator per area, per service category. We run the system, you take the call. No shared lists, no race to dial, no portal.
The whole program comes down to one rule: when a Sydney local searches for your service from your locked suburb, the enquiry rings your phone and nobody else's. Pricing structured to suit your trade — monthly, per-lead or a mix. No lock-in.
What is included
Everything in the program, in one place
The Sydney Lead Program is one offer with eight working parts. Pricing for the program itself is shaped around your trade and suburbs, decided on the call. The eight parts below are what you get either way.
Exclusive enquiries
One operator per suburb per service category. Never shared, never resold.
Locked suburbs
Pick the postcodes you want jobs from. They are yours alone on our network.
After-hours catch
When you can't pick up, the system holds the customer with an instant acknowledgement.
Direct phone delivery
Customers ring your number. Forms land in your inbox. No third-party portal.
Customer context attached
Every enquiry comes with name, suburb and short job notes already in front of you.
Pricing structured to suit
Monthly retainer, pay-per-lead, commission, or a mix. Decided with you on the call so it fits your trade and your suburbs.
Multi-suburb expansion
Lock more postcodes as you grow. Add them one at a time, no batching pressure.
No lock-in
Monthly program with 30 days notice. If it is not working, we will say so first.
How to start
The trial program: a short demand test before the full program
Nobody goes straight onto the full Sydney Lead Program. Every operator starts with a short trial. A small upfront fee covers our costs to build a basic landing page for your trade and your suburbs and run targeted Google Ads to it.
The trial typically runs anywhere from 2 to 4 weeks, depending on how quickly demand shows up in your area. Sometimes results come fast, sometimes it takes the full window. We let real search behaviour decide, not a fixed countdown.
The fee covers our costs to get something live. The aim is a return that massively outweighs it. If we have to go further than the fee covers to get you results during the trial, we wear it. The point is to leave you better than we found you, even if the full program turns out not to be the right next step.
The trial fee is small enough to be reasonable, big enough to be a real signal of intent. We share the figure on the first conversation.
Why it exists
We genuinely don't know yet whether your specific suburb-and-category has enough demand to support the full program. The trial proves it with live data instead of guesswork.
What we build
A basic landing page for your trade and your suburbs, plus targeted Google Ads pointed at it. Live in days, not weeks.
What we aim for
A return that massively outweighs the trial fee. Disproportionate, in your favour. We'd rather over-deliver than send you away with nothing.
What you walk away with
A real picture of demand in your area, the leads the trial produced where the system worked, and an honest decision on whether the full program fits. No pressure either way.
Aligned incentives, not a discount.
The trial isn't a discount or a special deal. It's a structured first step. The fee covers our costs, the aim is a return that dwarfs it, and the decision at the end is yours.
The rule
How the locked-suburb rule works
When you sign up for a service category in a suburb, that combination is locked to you. No other operator on our network can be added to the same suburb-plus-category for as long as you stay on the program.
If a Bondi homeowner searches for a plumber and you are the locked plumber for Bondi, the enquiry comes to you. If they search for a sparkie, that is a different category and goes to whoever holds the Bondi electrical lock. The two do not interfere.
Locked is not a marketing line, it is the program rule.
We will not add a second operator into your suburb plus service category combination. We will not run hidden multi-listings to split enquiries. If you want to grow into more suburbs, we add them as you go, one at a time.
One operator per suburb, per category
Bondi 2026
Plumbing
Bondi 2026
Electrical
Coogee 2034
Plumbing
Penrith 2750
Plumbing
Each row is a separate, exclusive lock. Your suburb-and-category does not collide with anyone else's.
What you receive
What lands on your phone when an enquiry comes in
Most enquiries arrive by SMS so you can read them between jobs without unlocking the laptop. Each one includes the customer name, phone, suburb, and a short note about what they need so you can size the job before you ring back.
Where the customer rings directly, the call goes to your nominated mobile or office line. There is no third-party number sitting in front of you. The customer talks to you, the same way they would if they had found you through a referral.
- Customer name, phone and suburb attached to every enquiry
- Short job notes so you walk into the call already knowing what they need
- Calls come through to your nominated business number
- SMS, email or call — your pick on how it reaches you
Included in the program
After-hours lead capture, so the customer waits for you
Customers do not search for a tradie at 10am on a Tuesday. They search at 5:47pm when they get home and notice the leak, or at 9:30pm before bed. After-hours capture is built into the program so those calls do not leak to the next operator.
What the customer sees
The customer rings. They do not get a generic voicemail beep. Within seconds they receive a text from your business that acknowledges the call, lets them know roughly when you will ring back, and gives them a one-tap way to confirm.
Most customers stop ringing around. The behaviour that kills your conversion rate, calling four other plumbers in the next ten minutes, drops sharply once they have a confirmation that you are coming back.
What you see when you finish the job
When you check your phone after the job, the missed enquiries are sitting in your queue with the customer name, the suburb, the time of the original call, and the customer's reply if they sent one. You ring back from your usual number and the customer is expecting you.
There is no separate dashboard to log into and no third-party app to download. Your job is the same as always: pick up the phone, ring the customer back, book the job.
How the program grows with you
Multi-suburb expansion, one postcode at a time
Most operators start the program with one or two suburbs. They want to see how the system runs, prove out the enquiry volume, and get used to the rhythm of leads landing on the phone before they expand.
Once the first patch is producing, lock a second suburb. Then a third. Same exclusivity rule applies to each new postcode: one operator per suburb per category, never shared.
- Add suburbs one at a time, no minimum, no batching pressure
- Each new suburb gets the same locked-area exclusivity
- Monthly investment scales by the additional suburb, no setup fees per postcode
- If a suburb isn't producing what we expected after 60 days, we'll talk through stick-or-swap
Your locked Sydney patch
Highlighted suburbs show what a starter patch can look like. Add more as the system proves out.
Shared lists vs the program
Why operators switch from shared lead lists
Most operators come to us after a stretch on shared lead lists. The contrast is the easiest way to explain what is different about an exclusive program.
Shared lead lists
- Three to five other operators get the same lead
- Race to call, fastest dial wins the conversation
- Quoting against competitors is the default
- Conversion often single digits
- Cost per booked job is variable and high
- Generic, customer doesn't know your brand
The Sydney Lead Program
- Only you get the enquiry
- Customer is yours, no race to call
- You quote the job, not the bid
- Conversion materially higher
- Predictable cost, lower over time
- Customer knows it is your business
Who it is for
Built for service businesses where customers search online
Owner-operators and small teams who can take a phone call within an hour or two of it landing, who want predictable enquiry flow they can plan around, and who would rather pay for a structured program than chase referrals or bid against four other operators on shared lists.
Plus fencing, asphalting, asbestos removal, civil works, mobile mechanics, removalists, locksmiths, and most service-based trades.
What it costs
Pricing structured to suit your trade and your suburbs
There is no one-size-fits-all model. Depending on your trade, your suburbs and the demand we see during the trial, the program might run as a monthly retainer, pay-per-lead, a commission structure, or a mix.
The shape of pricing is decided with you on the call once we understand your patch. The trial program stays the same regardless: a small upfront fee that covers our cost of getting something live and proving demand exists.
Monthly retainer
A clear monthly figure for the whole program. Predictable cost, no per-lead variability — best when steady, predictable spend matters most.
Pay-per-lead
You pay only when an enquiry lands. Best when you'd rather scale spend with volume than lock in a flat figure each month.
Commission or hybrid
A share of booked work, or a smaller monthly with a commission tail. Best when the cash flow of an upfront retainer is heavy for the stage you're at.
The actual figure plus the model that fits your business is settled on the first conversation. We walk through what we see for your suburb and category, what the trial typically costs, and which pricing structure makes sense given your stage and your cash flow. No commitment to any model until you see the numbers.
Onboarding
From first conversation to first enquiry, step by step
Usually 5 to 10 working days. Most of that is on our side getting the system pointed correctly at your suburbs and category. Your part is the first conversation and answering the phone.
First conversation
15 to 25 minute call. Tell us your service and the suburbs you want. We check the registry, give you the dollar figure, and set a realistic enquiry expectation.
Confirm and lock
If it is a fit, we lock the suburb plus category to you in writing. No other operator on our network can be added to that combination from that point on.
System goes live
Customer-facing surfaces start producing in your suburbs and the after-hours catch is armed. Most operators see first enquiries inside the first week.
Settle into rhythm
Weeks two and three the cadence settles. You get a feel for typical enquiry counts and time-of-day patterns for your patch.
Month-one review
We sit down or send the report (your preference) and walk through what came in, what converted, and what we are tweaking for month two.
Sample customer journey
What one enquiry actually looks like, end to end
A small leak under a Bondi laundry sink, a Tuesday evening, and the journey from search to booked job. Numbers are illustrative.
- 1
Tuesday 5:47pm
A Bondi homeowner notices a small leak under the laundry sink and Googles “plumber Bondi”.
- 2
5:47pm + 30 sec
They submit a short form: name, phone, suburb, brief description. The system catches it, attaches the suburb, and pings the locked plumber's phone.
- 3
5:48pm
The plumber sees the SMS while finishing another job. He reads the suburb, sees the brief, knows it is a small repair, and replies he can ring within the hour.
- 4
6:25pm
The plumber rings the customer back. They book in for Thursday morning. Quote is given on the call. Job is done.
The customer never visits a comparison portal. The customer never receives a call from another plumber. The plumber never has to race to call. The conversation is between two people who both know what is happening, and the conversion happens because the experience is dignified, not competitive.
Common questions
Everything operators ask before they sign up
If your question isn't here, ring us. We answer the same questions every week and have nothing to hide.
Ready to talk?
Tell us your area, we'll do the rest.
Send us your service and the suburbs you want to work in. We will come back with what is available, what demand looks like in your postcodes, and what the next 12 months could look like. The first conversation is a free lead plan, no obligation.
Prefer to call?
02 8014 8095We send exclusive enquiries straight to your phone. One business per area, no shared lists. Working with service businesses across Australia.